Traditional Media Drives Interactive Usage
Survey Uncovers Drivers of Digital Influence and Reveals How Information is Shared Online
A new research study gleaned from a field of nearly 1,000 digital influencers demonstrates traditional and online media are both important sources when it comes to sharing news. The study by IM MS&L finds that traditional media play a vital role in igniting the process that leads influencers to share information online and via word of mouth.
Eight in ten influencers often go online to find out more after:
"This research supports the need for influencer marketing campaigns to leverage both traditional and online tools to connect with consumers."
~ Renee Wilson
Deputy MD of MS&L New York
Director of the agency's IM MS&L practice.
Source: MSL News Release, 11/16/08.
Full release: http://www.mslworldwide.com/in-the-news/press-releases/traditional-media-sparks-word-of-mouth
Brewed fresh by Don The Idea Guy @ 12:18 PM
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