An Adweek survey released this week serves as a wake-up call from the audience on the other end of your advertising.
The worst of it...
- 84% agree (strongly/somewhat) "Too many things are over-hyped now."
- 72% agree "I get tired of people trying to grab my attention and sell me stuff."
- 52% agree "There's too much advertising -- I would support stricter limits."
- 47% regard "Advertising as background noise."
- 61% do not see advertising as persuasive.
- Advertisers lost to Lawyers in the amount of respect felt their industry (14% vs. 19%)
- Advertisers are still ahead in the respect department (for the moment!) when compared to Politicians (10%) and Car Salesmen (5%).
The best of it...
- 82% indicate they had a positive engagement with media overall
- 41% consume "interactive" media
- 2/3 claimed that "advertising is an important part of the American culture."
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