Saturday, August 26, 2006

Secrets of Marketing to Men

Great article in this past week's BWOnline on the topic of targeted males in your marketing. Advertising to men falls into more than the two cliched columns of the Metrosexual (fashion and 'product' obsessed) and the Retrosexual (sports and beer obsessed) -- they only account for about %5 of the male population on either side of the spectrum.

Here's how you reach the rest.

Brewed fresh by Don The Idea Guy @ 6:22 AM 0 comments

   
   

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