iNielsen
PROMO reports: "In an effort to better track how consumers are watching TV programs, Nielsen Media Research will soon be able to measure viewership beyond TV screens, including iPods, cell phones and Internet programming ... To kickoff the tracking for the smaller screens, Nielsen plans to create a 400-person panel of iPod users by yearend to measure viewing on such portable devices."
Will users be seeing YOUR ads?
Is your content (and if you're not viewing your advertising as CONTENT by now, just go ahead set a match to your money) compelling enough that someone would pay a buck to download it?
Have you made it easy for consumers to share your content?
Is it impossible for viewers NOT to tell their friends about it?
Can they easily cut and paste a cool graphic or (better yet) a video or audio player into their MySpace page or blog?
Need more ideas on adding some caffeine to your content?
Drop me a line.
Brewed fresh by Don The Idea Guy @ 8:28 AM
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